Cheap tickets for London Olympics

Ticket prices for the London 2012 Olympics will range from £2,012 (€2,298) for the opening ceremony to less than £20 (€22) in a strategy designed to fill all the venues, organisers said.

The 8.8 million public tickets for the 26 Olympic sports will go on general sale in Britain in March with 2.5 million of them set to cost £20 or less and two thirds with a face value of less than £50.

Revealing the pricing system at a sports college in east London, organising committee (LOCOG) chairman Sebastian Coe described it as the “daddy of all ticket strategies“.