Uplift in sales for 75% of Love Irish Food members in first year

CONSUMERS are flocking to the Love Irish Food (LIF) logo, and sales have risen for the 77 member food and drink brands it promotes, according to a poll released yesterday.

While some members say the brand would perform even better with the full support of retailers like Dunnes Stores and Tesco, others prefer to focus on the sales uplift experienced by 75% of members and the 80% consumer awareness of the logo.

Superquinn and the Musgrave Group have supported the initiative from the outset. The branding has certainly helped consumers identify food and drinks of Irish origin, rather than goods merely packed here. Some 76% of shoppers say they actively look for an Irish-made alternative.