Bord Bia in plug for seafood

THE country is officially hooked on fish, according to the findings of a newly-published Bord Bia research study.

It revealed that 43% of Irish consumers enjoy fish or seafood products at least once a week but it also found that consumers have a “limited repertoire” of fish or seafood dishes that they were confident of cooking.

Bord Bia, which recently assumed the role of promoting and marketing seafood, yesterday launched a promotional campaign to counteract this challenge by showing people that cooking fish doesn’t have to be difficult or daunting.