Bundled deals deliver for UPC

ENHANCED broadband is the battleground which newly rebranded TV, broadband and phone service provider UPC has drawn up for its main rivals.

During the first quarter of 2010 that tactic has helped deliver revenue growth of 10% for the company. Having dropped its NTL and Chorus brands, UPC’s new sales pitch in the Q1, 2010, report issued yesterday is all about its new €350 million upgraded fibre 1MG broadband and the 100Mbps connectivity promised by the year’s end.

UPC has been offering customers bundled deals on its combined high-definition TV, broadband and home phone package.