Setanta to add 50 to workforce

SETANTA Sports is planning to continue its resurrection from near collapse last year, by expanding into the Asian market and increasing its Dublin-based workforce.

The move by the company – which is now almost fully back under Irish ownership – continues its phoenix-like recovery, after its previously core British division, Setanta Sports Holdings, went bust last summer after a failure to pay for Premier League transmission rights – leading to the loss of 200 jobs.

The eastern expansion will target the Asian market, excluding the Middle East and Japan; with the likes of Hong Kong, Singapore and Malaysia likely to be the launch pads for the new television service. An introductory broadband offering launched there just over a week ago and a full television service should be up and running before the end of this year.