Promotions help sales at electrical group

THE head of the Irish operations of electrical retail group DSG – which operates the Currys and PC World chains – has said that sales promotions here have helped improve sales despite the group’s first half figures showing an 11% drop in sales in its British and Irish division.

New figures for DSG International show that the group generated a pre-tax loss of £17.6 million (€19.4m) for the 24 weeks to the middle of October, down slightly from a loss of £17.7m for the corresponding period last year.

Group sales fell by 1% to £3.33 billion. Sales in DSG’s core British and Irish division (the group also operates in Scandinavia and mainland Europe) fell by 11%, on a year-on-year basis, to £1.62bn.