Focus for financial officers shifts from cuts to profits

THE focus of chief financial officers at major Irish companies has shifted from cost cutting to profits, according to research from Deloitte.

And seven in 10 chief financial officers (CFO) believe sales and profits will stabilise or improve over the next six months.

However, the first quarterly CFO survey by Deloitte finds that Irish CFOs do not expect the Irish economy to rebound as quickly, identifying the end of 2011 as a likely timeline for broader macro-economic improvement.