High level of promotions see retail market for fruit and vegetables fall

THE retail market for fruit and vegetables fell by 3.1% in volume and 5.7% in value during the 12-week period ended June 14.

Bord Bia attributed the drop in the value of household purchases in its weekly market monitor to the high levels of promotions taking place in the category at the moment.

Potatoes showed the largest decline with both value and volume down 11%, but the arrival of new season potatoes was expected to help arrest this slide.