Bord Bia lines up plan to restore confidence

AN ACTION plan is being prepared by Bord Bia to secure Ireland’s international trade in pig meat products and restore consumer confidence on the crucially important domestic market.

It said last night that rebuilding market confidence in Irish pork and bacon is now an absolute priority for Bord Bia, working with the Irish pig meat industry.

Bord Bia chief executive Aidan Cotter said annual exports of Irish pig meat amount to €368 million — over €1m per day.