Glanbia to raise €2m for charity

GLANBIA, the global food group, and its Irish consumer foods business, under the Avonmore brand, announced yesterday it is committed to raising €2 million between now and 2011 for Barretstown, the therapeutic recreation camp for children with cancer and other serious illnesses.

The cheese and nutritional group, working with Avonmore will leverage support for Barretstown through fundraising and other initiatives.

Avonmore is committed to creating increased awareness of Barretstown and will promote the camp on its milk packaging, as well as in its high profile advertising and marketing campaigns — including the popular Weatherline television sponsorship.