Contribution of meat sector praised

THE meat sector is hugely significant to the Irish economy, not just in terms of employment and trade, but also as a driver of investment, particularly in rural areas, Agriculture Minister Brendan Smith told the Bord Bia-organised European Meat Forum in Kilkenny.

He said last year the value of Irish meat and livestock exports reached almost €2.4 billion, a significant contribution not only to underpinning agricultural incomes, but also to the balance of trade.

“This remarkable achievement is a testament to the efforts being made by all stakeholders in the country – the farmer, the processor and the seller.

“Over recent years, producers, processors and marketers have innovatively combined their talents to actively promote Irish beef in new markets, with niche markets in particular, sought out and identified.”

Mr Smith said consumer tastes have continued to evolve.

Over 90% of total beef exports now go to the high-value internal EU marketplace. Indeed, last year our beef exports to European markets exceeded 500,000 tonnes.

“The retail portfolios and spread of markets which Irish beef can now boast within Europe is unique and without parallel.

“Customers in these countries trust Irish beef and it is this trust that engenders product loyalty and a price premium in good times and bad,” he said.

Mr Smith said the sheep sector is also important, with exports valued at €180 million last year.

The sector followed a stable pattern for many years with an emphasis on the French market.

However, there are challenges ahead in maintaining market share and broadening the appeal to younger consumers.

“We are facing these head-on and are focusing strongly on our quality offering and introducing Irish quality lamb to new consumers,” he said.

Mr Smith said the pig sector has experienced unprecedented difficulties over the past year due to the very high cost of feeding stuffs. But all the indications are that there will be an improvement in the feed situation over the coming months.

Demand for pork will remain strong, but wide-ranging increasing costs point to the likelihood of a gradual contraction of output.