New markets need new approach, says Bord Bia

LEADERS in the Irish food and drink industry were told yesterday that one of their biggest challenges is forecasting the future strategies of their retailer clients.

Bord Bia’s new chairman Dan Browne said building successful retail relationships will be critical to the future development of Ireland’s €8.6 billion export business in food and drink.

“Over past years retailers have re-invented themselves from being traditional merchants to sophisticated brand owners,” he said.