Drinks brand shows hotels the way

THE Irish hotel industry can learn a lot from the Coca-Cola brand, which research shows is the second most recognised word in the world after “okay”.

Head of sales at Coca-Cola bottlers Frank O’Donnell said that Ireland is a highly recognised tourist destination and added that the hotel industry here can learn lessons from the development of the Coca-Cola brand over the years.

“Like the Coca-Cola brand, hotels are associated with happy occasions and the ingredients that make Coca-Cola magic are the same ingredients that make the hotel industry magic,” he said.