Bacon spend up 7% to €186m

IRISH consumers spend €186 million per year on bacon, an annual increase of 7%, with rashers accounting for two-thirds of sales, new research has revealed.

Bord Bia disclosed the trend when it launched the latest phase in its campaign to encourage consumers to look for its quality mark when buying rashers and cooked ham.

A total of 1.4 million packs of quality assured rashers and cooked ham will carry promotional stickers with competition details. Prizes will include a holiday at Ashford Castle.