IDA chief: We need to stay ahead of the pack

IT’S a bit like the Heineken Cup, said IDA chief executive Sean Dorgan when describing his organisation’s approach to securing investment for Ireland.

He was referring to the need for cities and towns across Ireland to join forces in putting a pitch together to sell a particular area toinvestors.

“You couldn’t send a Cork club side out to play in the Heineken Cup because they’d get slaughtered, instead we send out the provinces. It is the same with investment. Because we’re relatively small we have to step it up a level and it is important that regions come together and act cohesively as regions.”