Survey shows Irish Examiner readers are still as loyal as ever

THE readership of daily newspapers in Ireland has jumped by almost 6%, according to the latest Joint National Readership Survey (JNRS).

For the first time the JNRS, conducted by Lansdowne Market Research, used the GeoDirectory exclusively as the sampling source instead of the register of electors. This means that direct comparison with the readership figures of previous years is difficult.

Nevertheless, the Irish Examiner has effectively maintained its readership over the period with 256,000 readers everyday — down 1% from 2005/2006.