Baileys sets sights on Chinese market

BAILEYS is now targeting China as a potential lucrative market for its world famous Irish cream liqueur.

This was confirmed at Virginia Agricultural Show in Co Cavan yesterday when entries from some of the country’s top herds competed in the Baileys dairy cow championship.

Some 2,260 glasses of Baileys are consumed every minute of every day in at least 130 countries worldwide. Retail sales of the product are now estimated to be valued at over £1 billion (€147bn).