Bord Bia launches major lamb drive

BORD Bia has launched a major campaign to promote Irish lamb on the home market and is planning a similar promotion in France at the start of next month.

The campaign at home is focused on encouraging consumers to look out for high quality new season lamb and to choose a lamb dish on Féile Bia menus when eating out.

Bord Bia is inviting all Féile Bia chefs to highlight a special lamb dish on their menus during a three-week period.