French buy less as meat price rises

Marts: Consumer resistance in France to higher prices for meat — most varieties — has been confirmed in a survey showing lower volumes are being purchased by housewives as the price of the meat increases.

The survey has measured the market in 2006 when, according to Les Marches, housewives in France reduced the volume of meat purchased but the evidence is that the housewives resisted increasing their spend on meat as prices increased.

The actual value of purchases was maintained — but not increased — and as the price of meat increased the housewives reduced the volume purchased to match what appeared to have been a set maximum spend.