Shares slump, but brand-new image lifts cider

THE sudden slump in C&C shares late last week caught the market by surprise as questions were raised about the outlook for Magners cider in Britain during the winter.

This turnabout followed an acknowledgement the day before that Magners was the second-best performing brand in the British retail grocery sector last year.

The Irish-made cider from C&C has seen its well- known Bulmers brand gain significant appeal with Irish drinkers following astute repositioning of the brand by the group in its domestic market.