NNI initiative to hail the printed pleasures

NATIONAL Newspapers of Ireland (NNI) has launched a creative initiative entitled The Essential Pleasure Of My Newspaper.

The move is designed to highlight Irish people’s love affair with newspapers and promote the strengths of the press-advertising medium.

NNI chairman Gavin O’Reilly announcing details to 350 advertising agency chiefs, creatives, planners, buyers and executives, said the brief was designed to “shine a creative spotlight on people’s loyalty and sense of identification with their favourite newspaper”.