Study finds opening for Irish firms in French food market

BORD Bia research into the eating habits of the French, which was outlined in Paris yesterday, has shown market opportunities for Irish food and drink companies.

It showed that French consumers are open minded when it comes to trying new foods and that 80% are willing to pay more for healthy food and beverages as long as they taste good.

The full findings of the Continental PERIscope study into consumer trends in France were presented to Irish food and drink companies participating at SIAL, the biennial international food trade exhibition.