Development strategy for sheep meat recommends action across industry

A DEVELOPMENT strategy for the sheepmeat sector, launched in Dublin yesterday, sets out 37 recommendations across all segments of the industry — from production to marketing.

The strategy, sponsored by Meat Industry Ireland and Enterprise Ireland, was produced by a steering group headed by John Malone, former secretary general of the Department of Agriculture and Food.

Minister Mary Coughlan, who was presented with a copy of the strategy, said it represents a blueprint for the industry.