Food — the 21st century expression of individuality

THE concept of food as art was examined at Bord Bia’s third International Speciality Food Forum at the Royal Hospital Kilmainham, Dublln, yesterday.

Agriculture and Food Minister Mary Coughlan, who officially opened the event, said food, like art, is an indicator of lifestyle and identity.

“It is the 21st century expression of individuality, which says as much about the type of person you are as the clothes you wear or the paintings you display.”

Ms Coughlan said that while not every consumer views food in this way, the demand for niche foods that satisfy a higher level of needs is on the increase. The luxury food market is no longer the preserve of the few.

Research shows that 63% of Europeans and Americans are treating themselves to higher quality food and drinks.

Statistics show rapid growth rates on both sides of the Atlantic will lead to a market worth €97 billion before this decade is over.

“Thanks to unprecedented economic growth, Irish consumers are earning more,” Ms Coughlan said.

“Increased disposable income encourages consumers to trade up and spend more on quality luxury products such as speciality food and drink. Our challenge is to satisfy this demand.”

Bord Bia chairman Angela Kennedy said small speciality food producers are fundamental to a thriving and progressive food industry where changing trends see a more discerning consumer prioritise quality, provenance, authenticity and taste.

“There are significant opportunities for niche products with a local or regional story to tell.

“Many Irish speciality products have already established a strong brand presence nationally and internationally and we will continue to work with food and drink companies to further build this success and continue to increase market share and sustain growth.”

A total of 150 targeted food buyers from Britain, Ireland and Continental Europe with a combined purchasing power of almost €8bn attended the forum.

The showcase of 85 Irish speciality food companies was the largest exhibit of its kind, with a product line-up including farmhouse dairy, confectionery, bakery, condiments, meat, fish, beverages and horticulture produce.

Some 850 pre-arranged meetings took place during the day in a tightly managed ‘speed-dating style’ operation to ensure buyers and producers can leverage maximum benefit and business opportunity.

The Irish and British speciality food and drinks market is worth €7.5bn and continues to grow as luxury products become increasingly relevant to the mass-market consumer.

Presentations were made to the forum by retailers and opinion leaders.

Bord Bia market analysis and independently commissioned research on the speciality premium food market were also presented.