Bord Bia launches major lamb drive

BORD BIA has launched its 2006 lamb promotional campaign on the Ireland market. There will also be extensive promotions in France, Belgium and other European Union markets.

New season Irish lamb was featured at an Irish meat promotion in Holland last weekend. It brought together leading Michelin star chefs in Holland to work with new-season Irish lamb at the event.

This involved a cutting demonstration to display the versatility of lamb and the suitability for high-class meal options.