Quality scheme launched

BORD BIA yesterday launched the Chicken Quality Assurance Scheme that will put the €105m-a-year sector ahead of its rivals across Europe.

The quality assurance support with “Country of Origin” labelling is due to hit Irish shops in mid 2004.

Irish chicken processors kill about 1.2 million chickens per week and are anxious to dispel doubts in consumers’ minds about the quality and safety of chicken meat.