It’s coffee wars as Starbucks muscles in

STARBUCKS Corporation has more than 10,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim.

This is globalisation packaged carefully, with the ‘Starbucks Experience’ part of the US-based group’s successful marketing formula.

The corporation claims it operates favourable policies for coffee growers as well as having the interest of local communities at heart.