BOI says customers come first

BANK of Ireland makes serious efforts to let its customers know the bank cares for them, it announced at a press conference yesterday.

In November 2004, the recently appointed chief executive, Brian Goggin, at his first results briefing informed analysts and journalists: “I believe passionately in the primacy of the customer.”

At a press briefing at the bank’s O’Connell Street branch in Dublin’s city centre yesterday, Mr Goggin and other senior executives outlined the strategy that will attempt to deliver on that commitment by making the bank more customer focused.