Shoppers flee to discount stores, report shows

SHOPPERS convinced they are being fleeced in rip-off Ireland are fleeing to discount stores Aldi and Lidl as Dunnes, SuperValu and Superquinn lose market share, research to be published this evening indicates.

The research conducted by Behaviour & Attitudes Market Research (B&A) shows Lidl’s market penetration has risen from 5% to 11%, Aldi 3% to 4% while Dunnes fell 21% to 18%, SuperValu, 20% to 19% and Superquinn 9% 60 6%.

Founding partner at B&A Des Byrne said German-owned Aldi and Lidl appear to be the main beneficiaries as shoppers fed up with rip-off Ireland were willing to try out the German newcomers with many customers transferring their weekly shop to the discounters.