Walking ad firm raises €7.3m from investors

ADWALKER, a Dublin company that develops so-called wearable media, has raised almost €7.3 million from investors.

The fresh funding comes ahead of the company’s flotation on London’s Alternative Investment Market (AIM) in August. The company said it had issued 50 million new ordinary shares at 8 pence (11.6 cents) per share.

The company has developed an advertising screen that is worn across the body and can also be used as a point-of-sale device.