Sainsbury's to 'try something new'

SUPERMARKET group Sainsbury's has unveiled a multi-million pound rebranding in what it claims is one of the biggest changes in its 136-year history.

The group is spending £10 million (€14.5 million) dropping its "Making life taste better" slogan and replacing it with "Try something new today."

The move is the next stage in its Making Sainsbury's Great Again recovery programme, which was launched in 2004.