Talk the talk

Kieran McGeary, chief executive of south-east regional music station Beat 102 103, talks to David Clerkin.

The station celebrated its first birthday last week. How was the first year in business?

It’s been a fantastic year in many different ways. Beat is the first regional (as opposed to county-based) station in the country. There was a lot of scepticism as to whether it would work. We’ve a very reasonable audience built up. We exceeded our expectations after six months and in terms of revenue, we’ve reached our year one target.