Rich pickings in British snack market

THE high level of snack and convenience food consumption in Britain offers a substantial market opportunity for Irish food manufacturers, new research results from Teagasc show.

Using a sophisticated consumer research method, called the food related lifestyle instrument, researchers at the Teagasc National Food Centre and University College Cork segmented British consumers into six groups.

Cathal Cowan, of the Teagasc National Food Centre and leader of the research team, the most rapidly-growing group of food consumers in Britain are now classified as “snackers.”