Publicity firm promises to inject new life into €100m Munster PR market

COMPETITION in the €100 million-plus Munster advertising agency and public relations market is intensifying.

OMF Publicity, a new Cork-based advertising and public relations company, has secured minority shareholder investment from the Publicis Group, one of Ireland’s largest communications agencies.

OMF founders, Nigel O’Mahony and Karl O’Flanagan, confirmed last night that Publicis group director Padraig Moran will also take a seat on the board of OMF Publicity.

Mr Moran said this is an important development for the Publicis Group and they see a lot of potential in this relationship over the coming months and years.

“Companies in Cork and Munster have specific demands that cannot always be handled by Dublin-based agencies. Having a presence both locally and nationally will be important for companies based in Cork,” he said.

Mr O’Mahony is a former head of sales and marketing of the Irish Examiner and more recently the director of sponsorship of Cork 2005. Karl O’Flanagan was formerly Heineken brand manager.

Mr O’Mahony said their partnership with Publicis means advertising and public relations clients can use one relationship to cover local and national needs.

“Cork is expanding rapidly - look at the construction and retail sectors - and as the city and companies grow, they need choice and a fresh approach to communications services,” added Mr O’Mahony, a former editor of the Evening Echo.

The Publicis Group, through its media-buying division Starcom Mediavest, has taken a significant minority share in OMF. Starcom Mediavest Group has billings in Ireland of over €70m and is one of the country’s largest media planning and buying companies.

OMF Publicity’s Karl O’Flanagan said: “This partnership ensures we can offer our existing and potential clients the most competitive and comprehensive buying services across all media, both locally and nationally.”

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