Daily Mail competition ‘will force Independent to go entirely compact’

A LEADING Dublin-based advertising agency has predicted that the Irish Independent will be forced into switching entirely to a compact version following yesterday’s official launch of the Daily Mail’s Irish edition.

Daily Mail competition ‘will force Independent to go entirely compact’

“It wouldn’t be too surprising to see the Indo move totally to a compact edition,” said Joe Dalton of AFA O’Meara Advertising.

Opinion is divided amongst media commentators, however, as to the effect the new player will have on Ireland’s newspaper industry.

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