Daily Mail competition ‘will force Independent to go entirely compact’

A LEADING Dublin-based advertising agency has predicted that the Irish Independent will be forced into switching entirely to a compact version following yesterday’s official launch of the Daily Mail’s Irish edition.

“It wouldn’t be too surprising to see the Indo move totally to a compact edition,” said Joe Dalton of AFA O’Meara Advertising.

Opinion is divided amongst media commentators, however, as to the effect the new player will have on Ireland’s newspaper industry.