Ryanair Telecom hopes new telephone service will take off

THE latest entrant into the telecoms market plans to leverage the Ryanair brand to win thousands of customers from former State monopoly Eircom.

Ryanair Telecom is an independent 100% Irish-owned stand-alone company with no ownership crossover with the airline, according to chief executive Sean McVeigh.

Mr McVeigh said the new telecoms provider is licensing the Ryanair name from the low-cost airline.