EBS ads probed by standards authority

THE Advertising Standards Authority for Ireland confirmed last night it is investigating complaints from angry consumers about the latest EBS adverts for mortgages.

It suggests parents leverage their homes to provide children with first-time deposits to get them started in the pressurised housing market.

Angry callers to radio programmes said the adverts put a gun to the heads of parents who in their middle years have, for the first time, seen the financial pressures on them finally ease off.