Heineken in TG4 sponsorship deal

Heineken has teamed up with TG4 to present a new film series starting on Wednesday, November 24.

The new sponsorship will showcase a series of 12 films chosen to reflect a thirst for new experiences, a willingness to break with convention and move in new and exciting directions.

To accompany the new sponsorship, Heineken has produced six new 20 second Heineken commercials which deliver on the theme of Heineken’s current advertising campaign “But where there’s a will...” Each of these adverts alludes to a famous film and shows that make or break moment in film making - the writer’s pitch to a prospective producer. In the action of the advert the producer rejects the scripts, but thankfully these films were eventually made and went on to become Hollywood blockbusters.