More people choosing the organic option

NEW research has shown that Irish consumers who are buying organically produced food are doing so primarily out of a growing concern for the environment.

Given that yesterday was designated World Environment Day the findings are timely.

They show too that, despite the buzz around health and wellness that food companies are keen on pushing at us, it would appear, that for the consumer, theimpact of the goods they consume on the environment is also starting to impact their purchasing decisions.