Paul McLauchlan: Has the way we shop changed forever?

What is sustainable fashion? It’s hard to quantify, ask anyone. Where it begins and where it ends is up for debate. It’s a buzzword used liberally in modern life, even where it mightn’t be the most honest application. A t-shirt might be made from organic cotton but if it’s packaged in plastic, shipped to four different continents before it lands in a warehouse, how sustainable is it?