Meet Alva Cullen, the mum who wrote a letter to Dunnes - and ended up creating a clothing line for kids with special needs
Alva Cullen was sitting in her kitchen one morning when she had a brainwave. She sent an email to Dunnes Stores asking if the company would consider starting a new clothing range. It was a gamble;
the target market was small, but she was passionate about helping children with additional needs.
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