Ad stating alcohol is a drug blocked as ‘too political’

Ad stating alcohol is a drug blocked as ‘too political’

A philanthropic foundation has been blocked from running a hard-hitting anti- alcohol ad campaign.

The Tomar Trust said they were told by a media agency that their ‘Drink is a Drug’ campaign, earmarked for two high-profile billboards on the Naas Road, Dublin, was “too political”.

The campaign, to warn parents that alcohol consumption during teenage years causes lifelong brain damage, has previously run in print and outdoors.

The Cork-based trust, which has been helping to fund education, community, health and sports projects for young people for over two decades, said they have previously encountered opposition to their anti-drink campaign from some advertising and media agencies.

They have declined to identify those agencies.

Campaign spokesman Declan Bourke said society is not being served well here.

“Is it okay for our children to be exposed to messages glorifying drink and drawing positive associations with sport and aspirational living, but not to see an ad pointing out the dangers of underage drinking?” he asked.

Alcohol Action Ireland’s Eunan McKinney said children are unfairly exposed to a “tsunami of alcohol marketing” every day.

“No longer can we, as a society, accept that the alcohol industry can retain the principal role as the educators of our young on their relationship with alcohol,” said Mr McKinney.

He also pointed to delays in the implementation of key alcohol-focused elements of new public health laws.

Since November, the Public Health (Alcohol) Act 2018 has banned alcohol advertising within 200m of a school and in cinemas, except for over-18 films.

But minimum-unit pricing, designed to curb the sale of cheap alcohol, has yet to be introduced.

Read more about the trust’s campaign at blindeye.ie

More on this topic

C&C shares sink on news of CEO exitC&C shares sink on news of CEO exit

US investment giant BlackRock builds up 4% shareholding in Bulmers ownerUS investment giant BlackRock builds up 4% shareholding in Bulmers owner

6 surprising things I learned when I gave up alcohol for a month6 surprising things I learned when I gave up alcohol for a month

Regulations to ban use of loyalty points to buy alcohol to be introduced in 2021Regulations to ban use of loyalty points to buy alcohol to be introduced in 2021


More in this Section

Boy, 15, stabbed during assault in DublinBoy, 15, stabbed during assault in Dublin

Teenage boy dies in Dublin crashTeenage boy dies in Dublin crash

'They were crying with us': #BraveLikeEmmeline appeal sees over €250k donated to children's hospitals'They were crying with us': #BraveLikeEmmeline appeal sees over €250k donated to children's hospitals

Thousands expected to join rally against violence in Drogheda todayThousands expected to join rally against violence in Drogheda today


Lifestyle

Food news with Joe McNameeThe Menu: Upcoming food highlights

THE health properties of tea have long been advertised. “It maketh the body active and lusty” a 1660 promotion suggested. However, before you dunk your teabag into a mug of steaming water, spare a thought for the environment. Some have polypropylene to help to seal them and it doesn’t decompose.Storm in a teacup: Top 8 loose-leaf teas

Bestselling author Isabel Allende talks to Rowena Walsh about life, grief, and why it’s never too late to fall in loveIsabel Allende: It's never too late to fall in love

Cliffs of Moher Retreat owner Michelle Moroney has written a book on finding self-worth and stepping back from our 24/7 lives. She talks to Marjorie Brennan about the need to unwindMichelle Moroney highlights the need to take stock of our lives

More From The Irish Examiner