Ed Sheeran teams up with Tourism Ireland for new campaign to attract British visitors

The Shape of You singer is fronting the campaign in a bid to bring more British people to Irish shores.

Ed Sheeran has talked about his deep connection to Ireland and why it's the perfect place for British tourists to visit in a new video.

Alongside X-Factor presenter Dermot O'Leary, Ed assured fans and prospective visitors that Ireland is the ideal destination.