Posting on social media, owners Niall Hassett and Louisa Heckett said: "With a heavy and full heart, it's time for Primetime to call it a day."

"We feel so lucky to be an integral part of our city's culture and story for the last 34 years, but unfortunately, nothing lasts forever. What a buzz was had."

Established more than three decades ago, Primetime started as an alternative clothing store but quickly became more than just a retailer. The store went on to sponsor local graffiti artists and skateboarders, some of whom have gone on to work with the world's largest skate brands.

Before long, Primetime found itself at the centre of the burgeoning alternative movement of the 1990s, an era which also featured Nirvana's historic gig in Sir Henry's and the founding of Cork's own local record label, Tuna.

The business was also heavily involved in the city's music scene, showcasing and promoting new and up-and-coming musicians, and hosting intimate gigs and DJ sets in its Washington Street store.

Both Mr Hasset and Ms Heckett thanked their more than 300 staff that worked for the business over its 34-year history, who remained "wonderful, amazing and loyal to the end."

The owners also thanked the store's landlord and landlady, adding that without them, the store would be "long long gone."

"Pure Cork the two of you and a part of our family. Thank you from the bottom of our hearts for supporting us over the years and right to the very end.

The store also thanked their many customers throughout the years, adding: "Without you, it would have not been possible. Through the shop floor, so many friendships have formed that will last forever."

"You have given us so many memories and friendships that we hope will last forever. What a ride.. Slán, Niall and Louisa."

Tributes have been pouring in for the iconic store, with customers reminiscing on the business's presence on Leeside, which has spanned over three decades. 

Cork DJ, and youth worker Stevie Grainger thanked the owners for their work over the years, writing: "Apart from the clothes, your contribution to the music and cultural landscape was and is incredible and will be hard to replace."

Radio presenter at 96fm, Simon Murdoch, added: "Iconic store. Really sad loss to the city centre, wishing you all the best."