‘Ruined my Christmas spirit’: McDonald’s removes AI-generated ad after backlash

Commercial in Netherlands depicting festival-season chaos at ‘most terrible time of year’ prompted flurry of criticism online

McDonald’s Netherlands said in a statement on Wednesday: 'The Christmas commercial was intended to show the stressful moments during the holidays in the Netherlands.'

McDonald’s says it has removed an AI-generated Christmas advertisement in the Netherlands after it was criticised online.

The ad, titled “the most terrible time of the year”, depicts scenes of Christmas chaos, with Santa caught in a traffic jam and a gift-laden Dutch cyclist slipping in the snow. And the message? Retreat to a McDonald’s restaurant until January and ride out the festive season.