Ben & Jerry’s founders call for brand to be ‘released’ from parent firm Magnum

The founders of Ben & Jerry’s have called for the business to be made independent again as its parent business moves towards a stock market float. Picture: Unilever/PA

The founders of Ben & Jerry’s have demanded that the brand is “released” from its ice cream parent business ahead of a planned stock market float.

Ben Cohen and Jerry Greenfield have written an open letter calling the business to be allowed to become independent again as parent group The Magnum Ice Cream Company spoke to investors and analysts in London.