James Bond in fight to keep hold of 007 super spy’s name

Dubai-based property developer is challenging trademark registrations, including the saying ‘Bond, James Bond’

Daniel Craig attends a special event in London to celebrate 60 Years of James Bond: The trademark protection of multiple versions of the super spy’s name are subject to the challenge, including: James Bond Special Agent 007, James Bond 007, James Bond, James Bond: World of Espionage and the famous 'Bond, James Bond' saying.

The owners of the multibillion-pound James Bond franchise are embroiled in a fight to keep control of the super spy’s name, after a Dubai-based property developer filed claims in Europe and Britain that they are not using the trademark across a range of goods and services.

Austrian businessman Josef Kleindienst, who is building a $5bn luxury resort complex called the Heart of Europe on six human-made islands just off the coast of Dubai, has filed a slew of what are known officially as “cancellation actions based on non-use” targeting the James Bond name.