Google to require prominent disclosure of political ads altered with AI

From November, Google will require that political advertising which incorporates artificial intelligence comes with a prominent disclosure that the technology is being used to depict real or realistic-looking people or events (Matt Slocum/AP)

Google has said political adverts using artificial intelligence (AI) must soon be accompanied by a prominent disclosure if imagery or sounds have been synthetically altered.

Starting in November, just under a year before the next US presidential election, the technology giant said in an update to its political content policy that disclosure of AI to alter images must be clear and conspicuous and be located somewhere that users are likely to notice it.