Budweiser renews Fifa deal to 2026 despite World Cup stadium beer ban in Qatar

Though sales of Budweiser dropped in stadiums, the global publicity over the dispute arguably boosted the brewer and left little doubt which brand was tied to the World Cup

Budweiser will still be the official World Cup beer through the 2026 tournament in the United States after brewer AB InBev renewed with Fifa despite a troubled time with men’s 2022 World Cup host Qatar (Alamy/PA)

Budweiser will still be the official World Cup beer through the 2026 tournament in the United States after brewer AB InBev renewed with Fifa despite a troubled time with men’s 2022 World Cup host Qatar.

Two days before the tournament began in Qatar, World Cup organisers withdrew a longstanding promise to let fans at stadiums buy beer with alcohol.