Indian government asks people to hug cows on Valentine’s Day

India’s government-run animal welfare department has appealed to citizens to mark Valentine’s Day not as a celebration of romance but as ‘Cow Hug Day’ to better promote Hindu values (AP)

India’s government-run animal welfare department has appealed to citizens to mark Valentine’s Day this year not as a celebration of romance but as Cow Hug Day to better promote Hindu values.

The Animal Welfare Board of India said that “hugging cows will bring emotional richness and increase individual and collective happiness”.